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Ewen Finser first starting blogging and building websites & ecommerce businesses back in 2011 (just for beer money!). Since then, he’s become gluten-free, so building a n ecommerce media company seemed like a more prudent idea. Operating a portfolio of 100+ different blogs and digital commerce lines, Ewen started TheDigitalMerchant as a venue to provide honest assessments of the tools and strategies he and his team use to grow their businesses.